by Zac in Cool Travel on Friday 5 April 2013

The business footprint of Lost At E Minor spans Australia, the US and the UK. So when I needed to head over to the UK to meet with some of our commercial partners, I was lucky enough to fly there with our friends at Emirates. It was certainly an unforgettable experience, resulting in the Hello Tomorrow content series we’ve been running over the past few weeks.

This content series brought to you by Emirates - HELLO TOMORROW

Flying Emirates Business Class (yes, I got lucky) is an exceptional experience. It starts with a chauffeured service picking you up from home and dropping you at the airport, and then meeting you in London and taking you direct to your hotel, in my case The Ampersand.

But there were numerous perks along the way. For instance, once checked in and through customs (via the express security and custom passes I might add) I took a hot shower, then settled into the lounge for some food and drink. To get me going, I chose the seared tuna salad with a single malt whiskey, while enjoying a complementary copy of Habitat. The lounges have free wifi, so I did some work while waiting to board the plane.

In Dubai, the lounge is a vast expanse of plush couches, chilled day-beds, and food and drink. Both times I was there it was reasonably empty.

I flew the new A380s both ways. On boarding the upper-deck, champagne was offered to passengers. The seats have oversized screens and a handy foot locker for storing shoes. A nice touch is your own mini-bar filled with an assortment of drinks. Waking mid-flight, I loved being able to reach over to grab a sparking mineral water, then fall back into my slumber.

Each A380 on Emirates also has a dedicated bar at the back of the plane for Business and First Class passengers. On the first leg from Australia to Dubai, it was humming. Never before has 30,000 feet been such a good place to socialise.

But I was more interested in sleep. And this was made considerably easier than usual. The seat is flattened out fully and covered in a thin mattress and sheet cover, and all the small details have been considered: even the eye-masks are adjustable so the right tension can be provided.

The food and wine (Australian and French) on board is perhaps my fondest memory. Meals are served on Royal Doulton fine bone china accompanied by Robert Welch cutlery.

Emirates is positioning itself as the airline of tomorrow, in keeping with its ‘Hello Tomorrow‘ catchphrase. My experience has set a dangerously high bar for the future of long-haul business travel.