by Imogen Reekie in New Film on Wednesday 3 April 2013

Alex Reuben’s focus is always predominately sound. But having worked alongside Reuben, his enthusiasm for the moving image is infectious. Big Hair is a performance piece where spoken word, space and colour are explored. Two special agent supermodels are trapped in the virtuous reality of a shampoo commercial. Philosophy may be their only escape. Big Hair refers to ex UK Prime Minister Margaret Thatcher’s hair. Following the change of values in British politics during the 1980’s, what does it mean to be ‘good’?