The world’s first invisible ad

Lynx has always pushed the barriers of conventional advertising to reach consumers, and this time they did it by hiding their advert! LCD screens were strategically placed at the windows of a terrace building in Sydney, giving the impression that the videos were actually taking place inside each room. The catch was these videos could only be seen through special Polaroid sunglasses that were handed out.

The voyeuristic delight of watching a steamy romp or even the hilarity of a dog swimming in a room filled with water were all on show. Chaos? Maybe. Fun? Definitely.

About the author

Rebekah is a graphic design student living in South Carolina obsessed with all things design, technology, and J. Crew. When she’s not frantically working on projects for class, you can usually find her drinking large amounts of coffee with her laptop close beside.

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

Videos from Lost At E Minor TV