The world’s first invisible ad

Lynx has always pushed the barriers of conventional advertising to reach consumers, and this time they did it by hiding their advert! LCD screens were strategically placed at the windows of a terrace building in Sydney, giving the impression that the videos were actually taking place inside each room. The catch was these videos could only be seen through special Polaroid sunglasses that were handed out.

The voyeuristic delight of watching a steamy romp or even the hilarity of a dog swimming in a room filled with water were all on show. Chaos? Maybe. Fun? Definitely.

About the author

Rebekah is a graphic design student living in South Carolina obsessed with all things design, technology, and J. Crew. When she’s not frantically working on projects for class, you can usually find her drinking large amounts of coffee with her laptop close beside.