Lynx has always pushed the barriers of conventional advertising to reach consumers, and this time they did it by hiding their advert! LCD screens were strategically placed at the windows of a terrace building in Sydney, giving the impression that the videos were actually taking place inside each room. The catch was these videos could only be seen through special Polaroid sunglasses that were handed out.
The voyeuristic delight of watching a steamy romp or even the hilarity of a dog swimming in a room filled with water were all on show. Chaos? Maybe. Fun? Definitely.