If you’re a fan of great songwriting and intimate performances, then the London-based Mahogany blog is your new Shangri La. What began as a side project in 2009 for creator Mark Murdoch has now evolved into one of the most prolific music blogs around, with more than 270 videos so far online and a staff of nearly 10 continuously contributing to the channel.
The mission statement is as simple as it is convincing: ‘delivering great music to your eyes and ears, as often as possible’.
‘We have filmed many highly established acts so far, but our main concern is the music. We feature acts that we would want to be watching online ourselves and that seems to chime with our followers,” explains Murdoch. And we agree. So far, there isn’t one video that isn’t amazing: whether it’s established artists such as Fink and Bahamas or complete newcomers, it’s all good. It’s great to totally trust a blog and know that you will always enjoy what you are about to see.