by Charlie Gleason in New Music on Wednesday 20 March 2013

This is the Beginnings and Endings project. It’s a collaborative, interactive world map to help my Melbourne-based band Brightly share our debut album, for free. We wanted to prove that independent artists can still make a mark by throwing a metaphorical paper aeroplane and seeing how far it goes. When you join up, you get our new single, Preflight Nerves, and a unique code. You can share the code with your friends, and track each kilometre as it bounces around the world. When ten connections are made, you get the album for free. Everyone wins.