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In Japan, you can get ad-supported underpants

In Japan, a company is actually offering free underwear for any guy who’s willing to sport a few advertising messages on his butt. They even have the stats to explain why they think it’s worth convincing people to wear ad-supported underpants: apparently people who don the ads will be exposed to them up to eight times a day. Michael Keferl, founder of a trends and innovation consultancy, who spotted this, said that it’s not new: in America, there is such a thing as ad-supported toilet paper. And I thought we’d said everything in the world.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at lowlaichow.com.

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