by Low Lai Chow in New Fashion on Saturday 16 March 2013

Brooklyn-based Jake Bronstein claims to be a man on a mission to redefine ‘Made In America’ through the always welcome medium of well-made goods and services. He’s launched a Kickstarter project for a super premium 10-year-old hoodie that’s made for life. Basically he asked for $50,000 on the platform but has already received close to ten times that amount. Everyone wants their hoodies to live forever.