by Zac in Cool Travel on Friday 15 March 2013

I’ve stayed in many great hotels, but there have been few which are on par with The Ampersand hotel, London. My experience was simply faultless.

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It’s clear that a lot of thought has gone into the execution of this hotel. In a throw to the nearby Natural History Museum, the Science Museum, the Victoria & Albert and the Royal Albert Hall, rooms are themed accordingly: birds, botany, architecture, geometry, music or astronomy. Mine was botany, so the wallpaper had subtle floral effects and I had a mini library of related books to peruse. The ensuing effect is subtle, fresh, inspiring.

I arrived direct from a long-haul flight from Australia and fell happily into this room. My double was large, high-ceilinged and flooded with light. A oversized bath was majestic in the bay window and the Ampersand branded rubber-duckie was a light touch. Yes, I used it too!

This is a beautiful and unique hotel. The staff are young, smart and casual. They run the line between helpful but not in your face. Throughout a sense of design pervades and the small details feel completed. The ‘&’ symbol pops up in many places and ties together the visual effect. After all, this is a hotel inspired by that beautiful symbol!

During my stay, my mini-bar was free (what a nice touch). My room had a dedicated Nespresso machine, the bathrooms have must-use Miller Harris toiletries, natural light and heated floors. The gym is small but perfect for shaking off the effects of long-haul. Free WiFi is throughout and the Apero, the Ampersand’s stylish basement restaurant and bar, does morning breakfasts or evening drinks like no other.

The nearest tube, South Kensington, is less than 50 metres away. On The Ampersand’s doorstep are great shops and the best of London’s galleries and museums.

The Ampersand is stylish, upmarket and upbeat and provides the experience boutique hotels aim for.


We stayed at the hotel courtesy of Mr & Mrs Smith. You can book Smith hotels via (1300-89-66-27) or at www.mrandmrssmith.com.

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