Video Sassoon is a phantasmagorical meditation on media, remediation, and the editing process. Discarded strips of videotape are repurposed to create a screen through which a digital video is projected. In the video, newly severed pieces of hair float across the screen to the tune of a familiar funeral ballad that has been rendered unrecognizable by the editing process.
The work uses the inescapably human material of hair to comment on the omnipresence of media and its evolution, and to connect video editing to a familiar, tactile experience.
The artist, Minhae Shim, is a Boston-based interdisciplinary artist, filmmaker, and writer. She collaborated with filmmaker Daniel Roth on Video Sassoon. The work premiered at the Harbor Art Gallery in January 2013.