Wow, we are blown away by the mind-bending graphics and foot shufflin’ beats in this video collaboration between A-Trak and So Me for adidas. The edgy video gives little windows into gritty urban culture, all accompanied by a thumping bassline and some shapeshifting design elements. It’s all part of a fun new initiative from our friends at adidas where artists and designers are invited to create collisions on paper based on at least one element of adidas originals, such as the logo, or a particular shoe/item of clothing. A judging panel will choose 3 artists to become sponsored by adidas and given a money-can’t-buy opportunity to further their careers. Sound good? We agree.
Enter at talenthouse.com/adidas-originals and follow @adidasUK for more info. #unitealloriginals