by Ben Ashton-Bell in Cool Websites on Wednesday 13 March 2013

Lives and Levels is my independent skate company based in Sheffield, England, passionate about skateboarding, great design, and quality products. The name Lives and Levels comes from when my brother and I were kids and we’d play video games – mostly Mega Drive back then. We’d take it in turns based on lives and levels (you lose a life, you pass the pad; you complete a level, you pass the pad).