by The Urban Grocer in New Food and Packaging on Tuesday 12 March 2013

Reason number 88790 why being in Melbourne right now would be dreamy: The Urban Coffee Farm & Brew Bar, a lush, jungle-esque plantation popping-up in the city’s center. On March 1, Melbourne launched its annual food-frenzy, the Melbourne Food & Wine Festival. This year boasts everything from the infamous world’s longest lunch to master classes from iconic chefs to enough barbeque to leave even the most hardcore tailgater satisfied.

Adding to the festivities is a reinterpreted terraced coffee farm smack in the city’s center, built by design practice HASSELL.

A small jungle of 120 coffee plants sit besides shipping containers from Melbourne’s own port and timber packing crates. The pop-up hopes to give visitors a glimpse of coffee’s story from seed to cup. As its tagline reads: “Take a journey through the farm to understand the coffee story.” Daytime finds Australia’s best baristas and Melbourne’s café heavy weights taking turns at the brew bar. Take-away coffees are on offer but why not go for a tasting flight? Or a master class even, where lucky barista-wannabes can learn about everything from roasting to cupping.

The Urban Coffee Farm & Brew Bar is on from now until March 17. And if you find yourself able to stop on by in the warm summer afternoon to sip a cup of some of the country’s best brew surrounded by coffee trees – well, frankly, I am utterly jealous.