by Rebekah Rhoden in New Trends on Wednesday 6 March 2013

In Japan, ad agency Absolute Territory PR has begun to advertise on the once-unclaimed real estate of … wait for it … girls thighs. Now any girl over the age of 18 can be paid to be a walking billboard. The only requirements are that they have to wear the stamped-on ad for eight hours and post a picture of themselves wearing the ad on a social networking site. So, is this new advertising medium degrading or genius?