In Japan, girls legs are now walking billboards. Literally!

In Japan, ad agency Absolute Territory PR has begun to advertise on the once-unclaimed real estate of … wait for it … girls thighs. Now any girl over the age of 18 can be paid to be a walking billboard. The only requirements are that they have to wear the stamped-on ad for eight hours and post a picture of themselves wearing the ad on a social networking site. So, is this new advertising medium degrading or genius?

Japanese leg ads 2
Japanese leg ads
Japanese leg ads 3
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About the author

Rebekah is a graphic design student living in South Carolina obsessed with all things design, technology, and J. Crew. When she’s not frantically working on projects for class, you can usually find her drinking large amounts of coffee with her laptop close beside.

INVITE: 6 Aussie artists will turn Sydney's aMBUSH Gallery into a giant canvas for a night!

We've assembled a group of talented young creatives and armed them each with a new Microsoft Surface Pro 4 or Microsoft Surface Book on which to create an original piece of art. The big reveal of these works will take place on December 10 at an immersive event at Sydney's aMBUSH Gallery. If you want to come along, let us know why here.