by Low Lai Chow in New Food and Packaging on Monday 4 March 2013

Air travel and sushi are two things we love, but don’t necessarily picture together. So it’s pretty neat that SushiAirways boldly mashes up both. Its interiors are playfully modeled after the Douglas DC-3, an American fixed-wing aircraft that was big in the 1930s, while Jap cuisine is served by staff dressed in matching uniforms reminiscent of cabin crew gear. To board the bar-restaurant in Singapore, customers have to climb a flight of metallic steps like one of these ubiquitous air-stairs. OO STUDIO helmed both design and concept It could have gone so wrong, but thankfully it never descends into bad taste territory.