by Low Lai Chow in New Products on Saturday 16 February 2013

Some things are just so obvious we wonder why we never thought of it first. Demeter somehow managed to hold down the smell of Play-Doh and bottle it in a spray bottle for creative adult-sized folks everywhere who want to smell like the best thing from their childhood — though to be clear, they had some help conjuring the magic scent formula from Play-Doh itself. This was done in collaboration with the toy brand as part of its 50th birthday celebrations. If you’ve been trying to lure your estranged inner child back unsuccessfully ever since you crossed into adulthood, you know what to do.