by Low Lai Chow in New Design on Tuesday 12 February 2013

Technology liberates us… not. Sao Paulo-based creative director Felipe Luchi’s Jailhouses print campaign for Go Outside magazine reimagines techy gadgets we’re all universally hooked on as prisons. It’s also a clever commentary about how rubbish modern life is. So that you know, you’re still in jail even if your iPhone’s jailbroken.