by Low Lai Chow in New Trends on Tuesday 12 February 2013

Marmite ran a pretty rocking campaign in South Africa not too long ago revolving around the big idea that ‘If Mother didn’t tell you about Marmite, what else didn’t she tell you?’. These 365 other things were repackaged in Marmite’s distinctive product packaging with their labels changed, then despatched to influential bloggers. Exquisite execution on this one, with ad agency Machine (Big Wednesday) at the helm.