by Low Lai Chow in New Products on Friday 1 February 2013

For guys who regularly fumble over bra clasps, German creative agency Serviceplan created the bra calendar for men’s magazine FHM so they can get some daily practice setting the date, day of the week and month with bra fastenings and can get better and better at undoing the damn bra. You know what they say: where there’s a willy, there’s a way.