by Low Lai Chow in New Eco on Thursday 10 January 2013

‘Use energy wisely’. ‘Save the Earth’. ‘Protect the environment’. Makes sense, but these pro-eco slogans can get a tad preachy. And the benefits aren’t immediately tangible, are they? To work around this mindblock, Copenhagen-based creative agency Anew’s awareness campaign for a heating and energy recycling company got them setting up a pop-up pizzeria and using that as motivation for getting people to think about reducing their power consumption. The energy saved then went towards serving up hot pizza, so there was more pizza with more energy savings. Fun!