by James Crawley in New Fashion on Thursday 10 January 2013

The guys from PushPlay underwear have had a crotch full of boring undies. This Sydney-based brand has an ambitious mission: ‘To headbutt the underwear category in the ball and the double kick it in the face. Rendered helpless, we then steal its market share and run’. They make great products, and they’re not afraid to get a bit sexy. But I’m sure you’ll work that out for yourself.