by Pepi Ginsberg of Companion in New Music on Thursday 3 January 2013

I really love this Daniel Kragh-Jacobsen directed music video for the band Rhye. Music videos are a tricky thing. In their best incarnations, all the stars align and you get a gorgeous result where the narrative of the film and the song are in sync. Everything works in this collaboration. And while there’s something simple and a touch familiar about it, I think it’s beautiful, emotional and curious.