by Low Lai Chow in Video on Tuesday 25 December 2012

Haha, this is hilarious. Seattle-based product design company Artefact takes the mickey out of Apple’s iPhone 5 with a parody video for an ‘all new’, ‘completely re-designed’ holiday card. The pitch is ingenious, with gems like ‘By making the card taller, but not wider, you can absorb more of the holiday message, but still comfortably hold it in one hand’ and ‘We’ve actually taken the patented page-turning gesture from the digital world and applied it to a real paper product’. Extra points for the brilliant execution right down to the spot-on use of generic background music.