Fifty Shades of Grey? Yawn. 99 Shades of Grey? Now we’re talking. Purporting to be ‘a book for people who like the color grey’, 99 Shades of Grey is a real book — following some rather overwhelming support on Kickstarter that had it bagging close to $10,000, well ahead of its $600 goal — with 99 pages of grey shades in progressive intensity. What a brilliant idea.