by Low Lai Chow in New Design on Tuesday 27 November 2012

Fifty Shades of Grey? Yawn. 99 Shades of Grey? Now we’re talking. Purporting to be ‘a book for people who like the color grey’, 99 Shades of Grey is a real book — following some rather overwhelming support on Kickstarter that had it bagging close to $10,000, well ahead of its $600 goal — with 99 pages of grey shades in progressive intensity. What a brilliant idea.