by Lost At E Minor in Video on Monday 29 October 2012

Lucas Jatoba is a Brazilian creative and art director working in Australia whose ideas are focused on making the world a better place and bringing happiness to people. Upon leaving Barcelona he released colourful balloons with tickets to his favourite theatre to be grateful for the four awesome years he spent there.

Later on, in Sydney, he gave away 30 gifts to 30 strangers to celebrate his 30th birthday by sharing happiness with strangers. He’s also one of the creatives responsible for the Virgin Mobile campaign starring Doug Pitt (Brad Pitt’s brother) the most successful Virgin Mobile campaign ever with 2 millions+ views online, more than 100 pieces of international coverage, $4.92 million additional PR value and 7 to 1 return on campaign investment.