First World Problems, read by Haitians

#firstworldproblems is a popular hashtag that’s never quite gone out of fashion on Twitter. The whining is all meant to be a bit tongue-in-cheek in a ‘poor me, but I’m not really suffering’ way. So when DDB New York got Haitians to stand around in their spartan surroundings and read out first world problems in a video commercial, it brilliantly put everything in context. No wonder then, that the clip — made to promote awareness for Haitian charity WATERisLIFE — has gone viral.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

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