by Low Lai Chow in Video on Thursday 25 October 2012

#firstworldproblems is a popular hashtag that’s never quite gone out of fashion on Twitter. The whining is all meant to be a bit tongue-in-cheek in a ‘poor me, but I’m not really suffering’ way. So when DDB New York got Haitians to stand around in their spartan surroundings and read out first world problems in a video commercial, it brilliantly put everything in context. No wonder then, that the clip — made to promote awareness for Haitian charity WATERisLIFE — has gone viral.