Life is mostly defined by materialistic needs. It’s always about needing, wanting, buying, consuming, and many more verbs. Yet some things are “priceless” and can’t be bought because they are non-existent. Which is why the Flow Market is selling these non-existent items. As an art concept, the Flow Market creates empty sealed cans filled with immaterial needs. In other words, the cans represent trust, compassion, lonely time, self-love. Filling the void of something lacking in life by creating materialistic cans is one way of showing how qualities in each individual can be reflected and improved on.