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Design

The art of frightening

Sometimes, the tiniest detail can transform the perfectly mundane into goosebumpy freaky. By Berlin ad agency Jung von Matt/Spree under the creative direction of Perter Gocht and Christian Kroll, this ad campaign for European TV channel 13th Street says it all with its clever twist on innocuous household scenes.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at lowlaichow.com.

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