by Low Lai Chow in New Trends on Friday 5 October 2012

Is this magic or what? Urban Outfitters is now retailing the Beer Belly, a remarkable product you can strap around your waist. Made of neoprene, nylon and polyurethane, the contraption can hold up to 5 pints of beer and comes with a connecting pipe and mouth piece for you so you can sip your merry liver out, hands-free, on the go. The best bit? When you’re done, the beer belly goes too!