by Kelly Keenan in Video on Thursday 4 October 2012

London-based Animade created a short and sweet animation promoting the children’s book, Lets Make Some Great Fingerprint Art. At 30 seconds long and full of a few squeeky voices and sound effects, its able to deliver so much through its own charm. A great little concept, expertly executed through the simplest of means. What more would you need in a 30 second ad?