by Bridget Barnett in New Food and Packaging on Wednesday 3 October 2012

I don’t care if it looks too good to eat, I’d definitely tuck into one of these ice-cream moon cakes created by London designers Nipa Doshi and Jonathan Levien for Häagen-Dazs. The White Moon consists of flavours including pistachio, macadamia nut, meringue and raspberry, while the Orange Moon is filled with chocolate, nuts and salted caramel. The designers say they were inspired by Georges Méliès’ 1902 silent film Le Voyage dans la Lune, Armenian surrealist Léon Tutundjian’s relief work of 1929, a childhood Bollywood song and the near-spherical shapes of early ice cream bombes. So a cake that is as pretentious as it is delicious. I’m OK with that… who has a spoon?