It’s no idle claim: ‘LIFX is the smartest light bulb you’ve ever experienced’. Why? ‘It’s a wifi-enabled, energy efficient, multi-colored bulb that you control with your iPhone or Android’. So it will last for 25 years and reduce your energy costs at the same time. Smart, huh? The founders have listed a number more compelling reasons why you should support this initiative, including: Control your lights from anywhere; Create the colors to match any mood or decor; Reduce your energy consumption and save money; Make an impression at your next dinner party; Robot dance like it’s 1999. Heck, we’re sold.