by Piera Tocci in New Food and Packaging on Thursday 20 September 2012

Going against the grain of more traditional tin designs and bottle labels, Zoe olive oil employed a young, then unknown, artist to create the patterns for its signature brand. Then Zoe for Kids was born and the company reached out to another relatively unknown graphic artist to design the tin. Zoe hope to find more artists who are willing to create patterns for other products. If you’re up to the challenge, contact them for more details.