by Low Lai Chow in Tech on Tuesday 18 September 2012

Now that the world has gotten its first look — and reacted with ho-hum shrugs — at the iPhone 5 with features that have already been leaked to every tech blog in the universe months ago, what’s left to do? Why, somebody’s got to take the rap. Specifically, someone’s got to rap about the iPhone 5. Hong Kong-based digital marketing agency Digit Pepper has roped in LA producer-songwriter Paul Nowell to do just that (’18% thinner, 20% brighter… 40% quicker to snap a photo’) for nonplussed folks who don’t know what they’re missing out on. It’s all a bit strained, but still, more showsmanship here than in Tim Cook’s keynote.