Who’s taking the rap for iPhone 5?

Now that the world has gotten its first look — and reacted with ho-hum shrugs — at the iPhone 5 with features that have already been leaked to every tech blog in the universe months ago, what’s left to do? Why, somebody’s got to take the rap. Specifically, someone’s got to rap about the iPhone 5. Hong Kong-based digital marketing agency Digit Pepper has roped in LA producer-songwriter Paul Nowell to do just that (’18% thinner, 20% brighter… 40% quicker to snap a photo’) for nonplussed folks who don’t know what they’re missing out on. It’s all a bit strained, but still, more showsmanship here than in Tim Cook’s keynote.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at

Come work for us! We're after a Commercial Manager and Commercial Executive to join our awesome Sydney-based team working across our websites Lost At E Minor, Techly, and The Roar. If you reckon you have what it takes, tell us why here.

Videos from Lost At E Minor TV