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The power of minimalist branding

I recently stumbled across this project about simplicity on product packaging on Antrepo. Looking at these samples, it makes you realize that a minimalist effect is sometimes more powerful and eye-catching. Maybe it’s why Apple is one of the most recognizable brands out there. 

About the author

Darwin is a Melbourne-based marketing and sales professional. He has a penchant for coffee, New York bagels, and zombies. His other interests include music, modern art, smart comedy and films.

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

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