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Design

The power of minimalist branding

I recently stumbled across this project about simplicity on product packaging on Antrepo. Looking at these samples, it makes you realize that a minimalist effect is sometimes more powerful and eye-catching. Maybe it’s why Apple is one of the most recognizable brands out there. 

About the author

Darwin is a Melbourne-based marketing and sales professional. He has a penchant for coffee, New York bagels, and zombies. His other interests include music, modern art, smart comedy and films.

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