Chipotle’s Lorem Ipsum bags

In my humble opinion, Chipotle is the most design-savvy restaurant chain out there. Seeing this bag reinforced that opinion. I’ve always loved Chipotle’s handwritten typography on its cups, basket-lining paper, and bags, but the text is usually pertaining to…burritos. This bag is a little different. On this bag, Lorem Ipsum, or ‘dummy text’, is printed in the same handwritten style as on the normal bags. It’s pretty clever, and definitely intentional. 

About the author

Rebekah is a graphic design student living in South Carolina obsessed with all things design, technology, and J. Crew. When she’s not frantically working on projects for class, you can usually find her drinking large amounts of coffee with her laptop close beside.