by Rebekah Rhoden in New Design on Tuesday 11 September 2012

In my humble opinion, Chipotle is the most design-savvy restaurant chain out there. Seeing this bag reinforced that opinion. I’ve always loved Chipotle’s handwritten typography on its cups, basket-lining paper, and bags, but the text is usually pertaining to…burritos. This bag is a little different. On this bag, Lorem Ipsum, or ‘dummy text’, is printed in the same handwritten style as on the normal bags. It’s pretty clever, and definitely intentional.