by Rebekah Rhoden in New Design on Wednesday 29 August 2012

It’s interesting to see how the logos of different brands evolve over time. The style and sophistication of a logo changes as the brand it represents becomes more developed and refined. Here are some logos of iconic brands as they were originally designed, and how they look today. You can see how the brands wanted their audience to view them when they were first founded, and how the brands perceive themselves today.