by Low Lai Chow in New Design on Saturday 25 August 2012

Way to feel pretty epic: hit the beach for some sun, then stand under a gigantic soda dispensing machine for a shower. Yes, Sprite has invaded the beaches in Tel Aviv and Rio De Janiero with a giant soda dispensing machines that’s fully functioning and gives out free (water) showers. This stroke of marketing genius is concocted by ad agency Ogilvy & Mather.