Born in Argentina, now based in Mexico, Jorge Alderete studied Design in Visual Communication at the Fine Arts University of La Plata Argentina. He is an illustrator whose work is well known in Mexico and beyond. His work has been published in various specialized anthologies, such as Illustration Now! Latin American Graphic Design (Taschen), Illusive, and others. In this video, he is using the TagTool to animate his illustration live to an audience while cumbia beats are playing.