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Poster for the Paralympic Games by Channel 4

I love Channel 4’s work, all created by its in-house agency, 4creative. This poster is great, straight to the point in an irreverent, fun way. It’s part of the bigger campaign – Meet the Superhumans – which kicked off their campaign as the official broadcaster of the London Paralympic Games.

Our sports site, The Roar, just announced the winners of the second Club Roar Awards, showcasing the BEST in fan-shot sports video. For laughs and inspiration, check it all out here!