by Demi He in New Design on Tuesday 14 August 2012

Though the food resemblance is tempting, you might want to take a second look. What’s a pita bread doing wrapping up pencils and pens instead of food? The appetizing pencil holder was inspired by Ashtanur, a local pita bread from Jerusalem. When the pencil holder is laid out, leather sections appear to hold anything: from pencils to paint brushes to scissors. A ring can be attached to hold keys or flash drives. While Ido Mohar’s design for this versatile product is a new approach in gathering writing utensils, it sure also makes me hungry.