by The Urban Grocer in New Food and Packaging on Friday 10 August 2012

British popcorn purveyors, Joe & Seph’s dare to challenge any preconceptions you’ve had of popcorn. Forget Cracker Jacks; leave behind those memories of stale movie theater popcorn smothered in fake butter. Joe & Seph’s is all-natural, air popped corn, coated in caramel and real butter then mixed up in a series of outrageous yet tantalizing flavors.

If you like your popcorn sweet, check out their caramel, coconut, and cinnamon or caramel, macchiato, and whiskey. If it’s spicy, savory snacks that you crave, Joe & Seph’s boast a Madras curry with lime and black onion seed, and a caramel with mirin, soya, sesame or pepper and chili. And for cheese heads, reach for goat cheese and black pepper, or Auvergne blue cheese with walnut and celery. The gourmet popcorn scene runs deep in the US but Joe & Seph’s make a pretty good play this side of the pond too.