Made By Nike: new boutique tumblr
It’s always a challenge to find workout clothes that are both functional and fashionable. Call me superficial, but I’m not about to turn up to pilates in some generic ensemble. I want training gear that reflects my personal style, not every other girl in the gym. For me, that’s teaming basics with statement pieces. While most sportswear labels have the staples covered, there are not many translating fashion-forward designs into their collections and doing it well. So when I stumbled across a new boutique tumblr for women called MADE BY NIKE, I knew I’d found something special.
MADE BY NIKE is a collection of limited edition sportswear made exclusively for tumblr. Featuring a different girl each month, the tumblr showcases some of the coolest tights, shorts, shoes, singlets and hoodies around. To create this carefully curated collection of digitally engineered prints, Nike designers Ryan Noon and Mel Ottenberg were given access to the amazing Nike archives. They created the Safari print by mixing the classic safari print used on Air Max in the eighties with the infamous elephant print from the Jordan brand. Paired with some simple kicks and tee, these pieces are just what your workout has been missing.