by Michelle Wilding in New Fashion on Thursday 9 August 2012

I love seeing young, creative minds expressing original ideas in a bid to stylise the world. So when Miami Beach-based fashion/entertainment group College Lyfe hit my radar, my attention was caught. The story goes: three high school classmates – Theodore “Teddy” Borek, Cruise Bogel and Christopher Mason – had a strong interest in fashion, music and hosting parties throughout school. Come college, the boys wanted to take their craft to the next level and formed the fun business venture, College Lyfe Worldwide, in 2011. This week they’re finally launching their online store and brand new apparel line. And the goodies are available to order worldwide, so every soul can benefit. Yew! Watch what they’re about and see the tees in action here.