If your eyeballs have been glued to the London 2012 Olympics, chances are you’re being bombarded with advertising. Adidas alone reportedly paid $150 million to secure an official sponsorship deal. So it’s little wonder London designers Rizon created a series of unofficial posters for small-to-medium businesses to use to keep the Games about sport, not sponsorship, as the slogan exclaims.
They’re able to show their Olympic spirit without breaching the stringent marketing guidelines published by Olympic organisers, LOCOG, that would otherwise prevent them from publicising their involvement. Download your Underground Supporter posters here.