by The Urban Grocer in New Food and Packaging on Saturday 21 July 2012

The sun comes out, the temperature rises, and all of a sudden, everyone’s sporting an ice cream cone. But in cities where the sun shines on the daily, ice cream is more of an art to be perfected than a seasonal affair. Los Angeles is Exhibit A. Over in Beverly Hills, the fine folks that brought cupcake to its past glory, Sprinkles, have recently opened a white-tiled, neon-signed ice cream shop.

Though the vision is to put a new spin on old-fashioned favorites, Sprinkles Ice Cream has not lost its cupcake roots. On the contrary; here, ice cream in flavors like Cap’n Crunch, Salted Caramel, and Peanut Butter Cup are scooped into red velvet waffle cones or sandwiched between cupcake tops. The design is slick and playful, the ice cream slow churned and dense, and the lines long – but, at least it’s next to the original Sprinkles with only a 24-hour cupcake ATM in between.