by Rebekah Rhoden in New Design on Friday 20 July 2012

UK-based designer Jonathan Shackleton designed a campaign for Fedrigoni, an Italian paper company, by making templates for potential clients to create their own paper tuxedos. Shackleton’s book contains different paper samples so clients can mix and match colors and patters to see what paper best “suits” their needs. Shackleton’s design offers a creative, fun, and hands-on experience for Fedrigoni’s advertising campaign.