by Low Lai Chow in New Design on Friday 20 July 2012

We’ve always wondered if all these grotesque pictures of deformed babies and tumorous body parts ever worked to deter smokers. Now Ukraine-based designer German Ljutaev has a concept design for cigarettes, targeting geek smokers by speaking a language they understand: video games. We’re not too sure about the Game Over warning behind the cigs. Isn’t there an option to Restart?