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Design

Cigarettes get Mario treatment with life bar, game hearts

We’ve always wondered if all these grotesque pictures of deformed babies and tumorous body parts ever worked to deter smokers. Now Ukraine-based designer German Ljutaev has a concept design for cigarettes, targeting geek smokers by speaking a language they understand: video games. We’re not too sure about the Game Over warning behind the cigs. Isn’t there an option to Restart?

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at lowlaichow.com.

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