by Mikel Bilka in New Art on Wednesday 18 July 2012

The Hygienic Dress League project, by husband and wife team Steve and Dorota Coy, is an officially registered corporation that advertises through a variety of means including street art and is already well known in Detroit. However, the Hygienic Dress League doesn’t produce anything or offer any kind of service. Instead, it acts as a way to challenge advertising strategies of large corporations and the ideas of value and social status within our society.