by The Urban Grocer in New Food and Packaging on Wednesday 18 July 2012

You know those trippy dreams where everything is made of chocolate and sweets? Well, Tokyo’s 100% Chocolate Café is the real life version. Step into this “contemporary chocolate kitchen” and it’s a virtual – rather, literal – smorgasbord of chocolate cakes, hot chocolate, frozen chocolate, chocolate bars, chocolate ice creams, chocolate pastries, and chocolate tastings. Fifty-six varieties in all fused with everything from milks and fruits to herbs and sweeteners, like honey, cheese, almond praline, and black pepper.

The shop’s newest home inside the Tokyo Sky Tree, better known as the world’s highest freestanding broadcast tower, is a practical coco candy land. White subway tiles line the walls, leading up to a faux chocolate nugget ceiling. A large open kitchen takes center stage, while nearby grand marble tables matched with chestnut chairs fill the dining room. A kaleidoscopic arrangement of brightly colored chocolate bars stand tall on the shelves, their bold graphic numbers calling out to crazed chocoholics. Here you can linger in the café, take away from the shop, or grab a drive-by chocolate fix at the exterior counter. Willy Wonka, eat your heart out.