The way I see it, our decade will be remembered as one that celebrated the underdog. We’re fixated on watching the average Joe rise to the top. To illustrate my point, look no further than reality TV: we’re all about watching the one big break opportunity. Naked Wines, an online wine retailer, is jumping on the bandwagon. Recently launched in Australia, the company will fund up to 20 independent winemakers and help them make it big in the competitive wine market.